Diamonds Do Good

A Global Movement for Positive Impact

Diamonds are beautiful, rare, and unique; they also play a role in the human story.


Make It

Who They Are

  • Two people holding hands, one with darker skin and the other with lighter skin, wearing beaded bracelets.

    The Mission

    We are a global nonprofit that supports and celebrates the positive impact that natural diamonds have on communities around the world.

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  • A young girl in school uniform smiling as she receives a gift from an elderly woman in white clothing, surrounded by other school children outdoors.

    The Vision

    We envision a world where the natural diamond industry is universally recognized as a force for positive change, creating opportunities, fostering sustainable development, and illuminating lives across the globe.

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  • A clear, faceted gemstone or mineral on dark, rough gravel or small rocks.

    The History

    Founded in 2007, inspired by Nelson Mandela’s encouragement to tell the positive story of natural diamonds, we’ve grown into a global organization. Today, we serve as an impartial third-party authenticator, showcasing the meaningful contributions of natural diamonds to communities worldwide.

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Discover the Brilliance Beyond the Stone

Interior view of a staircase landing with a large decorative stained glass window, a chandelier hanging from the ceiling, and a wooden handrail.

Founded to share the real stories behind natural diamonds, Diamonds Do Good highlights how diamond mining and the natural diamond industry create sustainable benefits for communities in Africa and beyond.


Through initiatives in Botswana, South Africa, and other diamond-producing nations, the program reinvests diamond revenues into:

  • Education and scholarships for youth

  • Entrepreneurship programs that empower women and local businesses

  • Healthcare and community development projects

Every natural diamond sourced through this program supports responsible practices and strengthens the communities where these rare gems originate.